Business Information and Decision Making

Overview and aims

The Business Information and Decision-making module introduces learners to the nature of data and information within and externally to organisations, and how information informs operational and strategic decision-making. Emphasis is given to how information systems and technology help support data gathering and analysis to support decision making and value creation. Specifically, the module aims to:

  • enable an understanding and appreciation of the importance of good data and information to support decision making and knowledge creation
  • understand basic data types and analysis issues that can help create valid data and information for decision-making and operational purposes
  • develop a critical understanding of how different data supports and is used by different activities within organisations and through its customer and supply networks
  • develop an understanding of organisational capability in the development of supportive information systems, using such techniques as benefits realisation
  • using data information and knowledge to create competitive advantage and support adaptable organisations

Module content

  • Understanding data, information and knowledge in organisations
  • Understanding basic data types and common analysis issues required to support different models of decision making
  • Information and information systems in organisations and multi-stakeholder networks
  • Using data and new technologies to develop innovative and adaptable organisations
  • The challenges of benefits realisation and gaining competitive advantage from IT
  • Building the Information Systems capability of the organisation
  • Issues of security and ethics of information assets

Learning outcomes

After studying this module you should be able to:

  • critically assess and apply theories and models of data, information, knowledge, and decision making within a variety of organisational arenas
  • give a critically balanced account of the role of technology in the construction of information and knowledge to support (inter)organisational decision-making and value creation
  • understand the relationship between information, information systems, organisational adaptability, and competitive advantage
  • critically evaluate and create frameworks to develop organisational information systems capabilities

This module will help you gain the skills and qualities to:

  • evaluate and present the application of data, information and ideas to practical contexts in a critical fashion
  • express yourself clearly in written communication for diverse audiences

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