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Managing Creativity and Innovation

Overview and aims

To analyse the product development process and the parts played by design and creativity within it
To explore contemporary developments in innovation and how these shape the innovation process
To examine the complex and multi-faceted nature of innovation management, including the development of internal capability and external linkages
To evaluate the strategic dimension to innovation and the nature and applicability of a range of innovation strategies

Creativity and innovation as a managed process and a strategic resource
Theories of innovation: dominant design, S curve, punctuated equilibrium, absorptive capacity
The process of innovation: technology push, demand pull, coupling, integrated and network models. Networks, clusters and chains. Collaborative forms of innovation
Managing innovation: creating and developing the innovative organisation (culture/creativity, leadership, behaviour and organisation); networks and linkages (including open innovation); learning and knowledge management
Strategic dimension to innovation – whether, where and when to innovate. Internal and external routes to innovation. Innovation strategies: First mover, follower, and derivative strategies

After studying this module you should be able to:

demonstrate a comprehensive knowledge and critical understanding of theoretical and practical aspects of technological change and the innovation process
show critical awareness of new insights into the management of the innovation process that are informed by developments in research within the discipline of innovation
demonstrate the ability to reflect critically upon the contribution that innovation can make to an organisation’s long term strategy

This module will help you gain the skills and qualities to:

analyse and evaluate ways to organise, direct and nurture design and creative resources in order to enhance business performance
select, apply and critically evaluate creative thinking techniques as part of the innovation process

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