This website uses cookies. By using this website, you consent to the use of cookies in accordance with the NTU Privacy and Cookies Statement.
For more information about cookies and how you can disable them, visit our Privacy and Cookies page.

Continue

Online Courses: MBA

Nottingham Trent University

Telephone UK: 0800 032 1180 Intl: +44 (0)115 941 8419
admissions@online.ntu.ac.uk

Managing Creativity and Innovation

Overview and aims

  • To analyse the product development process and the parts played by design and creativity within it
  • To explore contemporary developments in innovation and how these shape the innovation process
  • To examine the complex and multi-faceted nature of innovation management, including the development of internal capability and external linkages
  • To evaluate the strategic dimension to innovation and the nature and applicability of a range of innovation strategies

Module content

  • Creativity and innovation as a managed process and a strategic resource
  • Theories of innovation: dominant design, S curve, punctuated equilibrium, absorptive capacity
  • The process of innovation: technology push, demand pull, coupling, integrated and network models. Networks, clusters and chains. Collaborative forms of innovation
  • Managing innovation: creating and developing the innovative organisation (culture/creativity, leadership, behaviour and organisation); networks and linkages (including open innovation); learning and knowledge management
  • Strategic dimension to innovation – whether, where and when to innovate. Internal and external routes to innovation. Innovation strategies: First mover, follower, and derivative strategies

Learning outcomes
After studying this module you should be able to:

  • demonstrate a comprehensive knowledge and critical understanding of theoretical and practical aspects of technological change and the innovation process
  • show critical awareness of new insights into the management of the innovation process that are informed by developments in research within the discipline of innovation
  • demonstrate the ability to reflect critically upon the contribution that innovation can make to an organisation’s long term strategy

This module will help you gain the skills and qualities to:

  • analyse and evaluate ways to organise, direct and nurture design and creative resources in order to enhance business performance
  • select, apply and critically evaluate creative thinking techniques as part of the innovation process

Back to MBA curriculum