Online Courses: MBA

Nottingham Trent University

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Managing Creativity and Innovation

Overview and aims

  • To analyse the product development process and the parts played by design and creativity within it
  • To explore contemporary developments in innovation and how these shape the innovation process
  • To examine the complex and multi-faceted nature of innovation management, including the development of internal capability and external linkages
  • To evaluate the strategic dimension to innovation and the nature and applicability of a range of innovation strategies

Module content

  • Creativity and innovation as a managed process and a strategic resource
  • Theories of innovation: dominant design, S curve, punctuated equilibrium, absorptive capacity
  • The process of innovation: technology push, demand pull, coupling, integrated and network models. Networks, clusters and chains. Collaborative forms of innovation
  • Managing innovation: creating and developing the innovative organisation (culture/creativity, leadership, behaviour and organisation); networks and linkages (including open innovation); learning and knowledge management
  • Strategic dimension to innovation – whether, where and when to innovate. Internal and external routes to innovation. Innovation strategies: First mover, follower, and derivative strategies

Learning outcomes

After studying this module you should be able to:

  • demonstrate a comprehensive knowledge and critical understanding of theoretical and practical aspects of technological change and the innovation process
  • show critical awareness of new insights into the management of the innovation process that are informed by developments in research within the discipline of innovation
  • demonstrate the ability to reflect critically upon the contribution that innovation can make to an organisation’s long term strategy

This module will help you gain the skills and qualities to:

  • analyse and evaluate ways to organise, direct and nurture design and creative resources in order to enhance business performance
  • select, apply and critically evaluate creative thinking techniques as part of the innovation process

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