Dr. Linda Lee is Senior Lecturer in Marketing and Co-Course Leader for the Online MBA. She leads the masters module Contemporary Perspectives in Customer Engagement and supervises PhD students.
She has published journal articles on customer-customer interaction, artificial intelligence, and services marketing. Recent research includes an examination of tourist-tourist rapport in groups, how artificial intelligence can be used for content analysis in marketing research, and deepfakes. Her research has been published or accepted by top-ranked journals such as Tourism Management, European Journal of Marketing and Business Horizons.
After completing an MBA at Schulich School of Business in Canada, Linda worked largely in Canada in brand management for multinational consumer packaged goods corporations, in senior management for a destination marketing organisation, and in management consulting as managing partner. She has worked with brands and organisations such as the Olympic Games, Molson Coors, Telus, and Scott Paper. She has held board positions, including six years on the Board of Governors of a college (four years as Vice-Chair). She served in multiple leadership positions with the American Marketing Association, including President of the British Columbia Chapter (Canada), President of the Professional Chapters Council (United States), and Member of the international Board of Directors (United States).
She embarked on an academic career after more than 20 years in business, obtaining a PhD from KTH Royal Institute of Technology in Sweden in 2016. She taught at Simon Fraser University in Canada for over four years before joining Nottingham Trent University in 2017.