Samantha Read

Senior Lecturer, Department of Marketing
Samantha Read

Dr Samantha Read is a Senior Lecturer in Marketing and Assistant Course Leader for the MSc Marketing Suite at Nottingham Business School. Samantha teaches on a range of undergraduate, postgraduate, and professional-level modules, specialising in marketing communications and digital marketing. Samantha is passionate about creativity in HE and technology-enhanced learning. She is a Critical Friend for the National Teaching Repository and a member of the #creativeHE online community.

Samantha previously worked at the University of Northampton, where she was instrumental in implementing an Active Blended Learning approach to teaching and learning. Samantha is passionate about creativity in HE, teaching-enhanced learning, and gamification within education. Her industry experience includes Digital Marketing Manager for an online TV guide, Marketing Executive within a viral marketing agency and Web Editor and Senior Copywriter for a bespoke advertising agency creating luxury magazines and property videos for premium UK estate agents.

Samantha studied BA (Hons) English with Creative Writing at Nottingham Trent University, and gained MA Screenwriting from Bournemouth University. She was awarded a Postgraduate Certificate in Academic Practice (PGCAP) from The University of Northampton, and became a Fellow of the Higher Education Academy (FHEA) in 2019.

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